Niche blog is a professional or non-professional, purpose-oriented blog, specified for a niche market or a particular target audience.
Basic Theme: A niche blog is the one in which a particular topic is narrowed-down into a particular category. That category can further be narrowed-down according to the choice of owner. For example; a documentary blog which contains documentaries on the topic of animals only, is a niche blog. The classification would remain the same if it is further categorized into pets, wild animals etc.
Elaborating The Definition
Professional or non-professional: Such blogs are owned by a professional company or organization, or by an individual. The individual can also be a professional blogger or a newcomer to the internet planet.
Purpose-oriented: Purpose-orientation is essential and the purpose is decided by the blogger before starting off the blog. The purpose can vary according to the need and mood of the blogger. The majority of people own these for the sake of finance generation. However, some people also own it for satisfying their craze or craving for a particular topic, or simply as a side business. For the sake of business purpose, business tactics are used like ad placements, SEO.
Specified for a niche market or target audience: A niche market is the number of groups or people in the internet world, which can be attracted or be interested in the niche blog. For example; a niche blog based on the theme of the specifications of the upcoming mobile technology attracts mobile technology engineers. The target market is decided before starting this business, so that it can be compared with the possibility of achieving the success of the purpose.
The classification is done with respect to the purpose. Here are the few main types:
It is made with the purpose of finance generation and profit earning. This blog is designed and conducted according to the tactics of a general business blog. For this type, a thorough study is necessary, or it is highly recommended to take services from a professional. Utilization of business tactics; social networking promotion, target market interaction, comments generation etc. are used.
It is made for satisfying the personal interest cravings. In it, the production and operation patterns are not conducted with the help of business tactics. The success of is analyzed by the number of visitors or comments, if the purpose is to share the interest with the related people. If the purpose is simply to develop a forum stuffed with personal interest, then the success is checked by the number of posts and frequency of use by the owner.
3. Website Niche Blog
It is the one which has a ‘dot-com’ link, and is meant for the purpose of profit earning. This blog is different from the business niche blog as the use of business tactics here include; use of keywords, ad placements, SEO, Google analytics etc. The success is analyzed by the Google positioning and placement.
Status In Online World
Niche blog is a concept originated just a few years ago. However, it was heavily taken in the online market, as people gained a specific platform for satisfying their interest, or getting information on a particular topic. For the bloggers, it emerged as a unique platform of interest satisfaction and finance generation both. It is generally adopted as an individual business. Thousands of niche blogs are operational on Google these days; including themes like technology, animals, education, movies, drama etc.
Influence on an Individual’s Life:
· Suitable to be adopted by a starter, and will gradually polish him as an expert blogger.
· Develops a community sharing a single interest.
· Contextual advertising is more favorable in its advertising, than the ordinary one, which in turn generates larger sum of profit.
· Provides a bigger platform for innovation and creativity. The choice remains in the owner’s hands.
Comparing A Niche Blog With A General Blog
Since the audience is specific, therefore, it has greater chances of being searched on search engines than the ordinary blog. It is more powerful in attracting, interacting and gripping the audience.
As aforementioned, the contextual advertising is more favorable here than the ordinary one, as chances of ‘being clicked’ increase in a niche blog contextual advertising.
It is more convenient to manage, as the bundles of excessive content are not present in it. Specifications of a niche blog enables the management to be kept in one hand only.